Building Relationships & Driving Sales Using Greeting Cards As A Promotional Strategy

As a business owner with an University degree in business management and marketing, I’ve been asked to write about my favorite promotion strategy on how I build my business. It’s about building relationships first that will lead to potential sales down the road.  As an insurance agent, that’s looking to add more clients, one strategy I use using Facebook  is when someone sends me a friend request, and they are a public person with their address listed, such as a realtor, lender, business owner or referral partner which is someone  that I potentially could be doing business with down the road.

I take the time to send him a physical greeting card in the mail using a company called SendOutCards.  This will build the  relationships first before getting into the sales process.  After all, people like to do business with people they know, like, and trust.  And I have found that this is the best way to build the trust first as opposed to trying to sell them right off the start  I’m just thanking them for their friendship. But more importantly, I’m doing something that most people will not take the time to do which really helps me stand out from the crowd.

You have to understand for the most part this is a long-term process not a quick sale.  The second part of the strategy is that most people put their birthday on Facebook.  What I do is send them  a birthday card 7 to 10 days before their birthday.  The goal is to wish them a happy birthday, that’s it, no selling about insurance just wishing them a happy birthday.  Using this strategy my wife Tammy and I have been invited to Beverly Hills birthday parties and celebrations with people we’ve never met in person.  The only connection was building a relationship first over 2 to 3 year period.

I hope that helps and to learn more about the greeting card system I use and how you can use it in your own business  visit my website

Robert Breiner was born and raised in Southern California.  From the early age of 7 years old, has always been an entrepreneur, starting his first business with the corner lemonade stand.

When it came time for his formal education, Robert attended Loyola Marymount University and graduated from the University of Redlands with a degree in Business Management with an emphasis on Marketing.

As a family man, with a blended family of 5 kids, ages 23 to 4, life can get crazy but oh so fun!

As a 30+ year business owner, he learned that the key to success was  building relationships first. What followed,  always generated more sales and referrals than he ever imagined.

Now with internet, and more importantly social media, relationship building is now easier than ever (if done right).

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2 Responses to Building Relationships & Driving Sales Using Greeting Cards As A Promotional Strategy

  1. greeting cards are a VERY simple yet valuable tool, I learned this years ago when I was a novice semi-entreprenuer. the lady I did part time office work for would have me send cards to ALL her contacts, and over time I saw how it paid off when filing sales reciepts, etc. — I would recognize names from the card/contact list! many years later she still has those friendships and business relationships. I apply this practice today in my own business and the rewards are well worth the effort.

    • W2K says:

      That’s very interesting. I’ve often thought about doing cards to clients over the years but never implemented it. Maybe I should!

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